PLG section: introduction
Welcome to Partnership Led Growth Project 🌟
In this project, you'll develop the end-to-end strategy to partner with any goliath - in a way that it actually helps your customers and brings revenue impact. You will do 5 clear things:
- Product overview and problem statement
- Litmus test to understand if partnerships are the right channel for you
- Identify the right type of partnership
- Reaching out to potential partners
- Getting stakeholder buy-in
- Planning the GTM
Which product should you pick?
Pick only and only your product, the one that you work on day in and day out. If you aren't working on a product, strategise building partnerships for a product you worked on previously. CRAFTs are designed to help you transform, period.
Apart from this, there are 2 other factors you need to keep in mind:
1. The product you're picking should be a tech product
2. The product should have hit PMF
Go through each section mentioned below, and by the end of it you should have a solid understanding of the end-to-end process and requirements to partner with any company and drive revenue impact.
How to go about this project?
This project is divided into 6 sections. Each section has a separate brief. The ideal flow would be to complete watching a module, and then completing the project section for it. Doing this in a progressive manner would help.
Brand focused courses
Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.
All courses
Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.
Explore courses by GrowthX
Built by Leaders From Amazon, CRED, Zepto, Hindustan Unilever, Flipkart, paytm & more
Course
Advanced Growth Strategy
Core principles to distribution, user onboarding, retention & monetisation.
58 modules
21 hours
Course
Go to Market
Learn to implement lean, balanced & all out GTM strategies while getting stakeholder buy-in.
17 modules
1 hour
Course
Brand Led Growth
Design your brand wedge & implement it across every customer touchpoint.
15 modules
2 hours
Course
Event Led Growth
Design an end to end strategy to create events that drive revenue growth.
48 modules
1 hour
Course
Growth Model Design
Learn how to break down your North Star metric into actionable input levers and prioritise them.
9 modules
1 hour
Course
Building Growth Teams
Learn how to design your team blueprint, attract, hire & retain great talent
24 modules
1 hour
Course
Data Led Growth
Learn the science of RCA & experimentation design to drive real revenue impact.
12 modules
2 hours
Course
Email marketing
Learn how to set up email as a channel and build the 0 → 1 strategy for email marketing
12 modules
1 hour
Course
Partnership Led Growth
Design product integrations & channel partnerships to drive revenue impact.
27 modules
1 hour
Course
Tech for Growth
Learn to ship better products with engineering & take informed trade-offs.
14 modules
2 hours
Crack a new job or a promotion with ELEVATE
Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business
Learning Resources
Browse 500+ case studies, articles & resources the learning resources that you won't find on the internet.
Patience—you’re about to be impressed.